When you donate some money or some time to a local charity, such as food bank or homeless shelter, this is a great way to give back to your community and set an example of charity for others to follow. An individual donating time or money has a positive effect, but it is still a limited effect as one person can only do so much.
Take one person and multiply that by hundreds or even thousands, and this type of large-scale effort makes a tremendous impact. A well-crafted corporate charity program can do a huge amount of good and make a permanent impact. As your company's social responsibility (CSR) program continues through the years, not only will this help others, it will have many benefits for your business.
When a company establishes a strategic CSR program, they will begin to see positive results in the commercial world almost immediately in several ways, one of which is through public relations. The company's philanthropic activity does not go unnoticed by the media. All charitable organizations and fund-raising events rely on the media to spread the word about their work, so any corporation having a large share in that work will be included in the heavy media coverage.
While it has been said that there is no such thing as bad publicity, this is simply not true at all. A company with a positive brand image is much more likely to gain clients and customers that one with a poor image. After all, wouldn't you rather purchase products from a company that makes a concerted effort to improve the community or to help others? It just makes sense that a positive image attracts customers.
However, the benefits of a corporate charitable giving program are not limited just to external results. For example, these programs increase employee engagement. Recruiting top-performing employees and keeping them happy is a priority of all thriving corporations. Charitable giving improves employee engagement by boosting productivity, morale, ethical behavior, gratitude to the organization and pride in their work.
When a CSR program involves employees at every level, from the mail room workers to the highest level executives, this inspires people, and you generally see a huge improvement in teamwork. Because everyone feels important and involved, they work together on a higher level and work together to accomplish something of great importance. When you all take part in a charitable endeavor, the good feelings that arise from this activity will spread to all other areas of your business, so while you help others, you also help yourself.
Take one person and multiply that by hundreds or even thousands, and this type of large-scale effort makes a tremendous impact. A well-crafted corporate charity program can do a huge amount of good and make a permanent impact. As your company's social responsibility (CSR) program continues through the years, not only will this help others, it will have many benefits for your business.
When a company establishes a strategic CSR program, they will begin to see positive results in the commercial world almost immediately in several ways, one of which is through public relations. The company's philanthropic activity does not go unnoticed by the media. All charitable organizations and fund-raising events rely on the media to spread the word about their work, so any corporation having a large share in that work will be included in the heavy media coverage.
While it has been said that there is no such thing as bad publicity, this is simply not true at all. A company with a positive brand image is much more likely to gain clients and customers that one with a poor image. After all, wouldn't you rather purchase products from a company that makes a concerted effort to improve the community or to help others? It just makes sense that a positive image attracts customers.
However, the benefits of a corporate charitable giving program are not limited just to external results. For example, these programs increase employee engagement. Recruiting top-performing employees and keeping them happy is a priority of all thriving corporations. Charitable giving improves employee engagement by boosting productivity, morale, ethical behavior, gratitude to the organization and pride in their work.
When a CSR program involves employees at every level, from the mail room workers to the highest level executives, this inspires people, and you generally see a huge improvement in teamwork. Because everyone feels important and involved, they work together on a higher level and work together to accomplish something of great importance. When you all take part in a charitable endeavor, the good feelings that arise from this activity will spread to all other areas of your business, so while you help others, you also help yourself.
About the Author:
Sebastian Troup loves writing about philantrophic solutions for businesses and non profit organizations. To get more details about company charitable giving campaigns, or to find how to set up regular corporate donations to charity, please check out the Truist.com website now.
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