If you have ever read John Maxwell's book, The 15 Invaluable Laws of Growth, you may remember his chapter on the Law of the Ladder. Because I am a fitness pro, I often witness personal trainers make errors by focusing on things like certifications and new machines and gadgets to grow their business rather than focusing on business and leadership.
Here's the thing, most trainers focus 95% of their time on elevating their level of competency as a trainer (I was guilty of this my first 5 years as a trainer), which is fine so long as you are working for someone else. But, this is a deadly prescription for a fitness business owner (which I learned the hard way when I went out on my own).
So, how can you sidestep this recipe for low pay, endless hours on the training floor, and missed moments with your family in life? You learn to apply the Law of the Ladder to your business. Assess where you have put most of your focus up until this point in your career? Has it been on improving your technical skills, your nutrition skills, your marketing, business development or leadership? Here are some ways for you to do that quickly.
Now consider the money you have spent during the past year on things like new gadgets and new training certificates. How does that compare with the amount of money you have invested in personal improvement and business knowledge? When you look at the hard data, which of these areas has earned you the most money?
You may realize that your income is not very high because you are focusing on the wrong areas in your career. Your time and money may not be working for you because you are spending it on certificates and machines rather than on learning to run a business.
Now is the time to change your course. Find ways to spend more time and money in learning how to be a great business owner and great marketer. You will likely find that your income increases and you have more time to spend with your family and friends.
Here's the thing, most trainers focus 95% of their time on elevating their level of competency as a trainer (I was guilty of this my first 5 years as a trainer), which is fine so long as you are working for someone else. But, this is a deadly prescription for a fitness business owner (which I learned the hard way when I went out on my own).
So, how can you sidestep this recipe for low pay, endless hours on the training floor, and missed moments with your family in life? You learn to apply the Law of the Ladder to your business. Assess where you have put most of your focus up until this point in your career? Has it been on improving your technical skills, your nutrition skills, your marketing, business development or leadership? Here are some ways for you to do that quickly.
Now consider the money you have spent during the past year on things like new gadgets and new training certificates. How does that compare with the amount of money you have invested in personal improvement and business knowledge? When you look at the hard data, which of these areas has earned you the most money?
You may realize that your income is not very high because you are focusing on the wrong areas in your career. Your time and money may not be working for you because you are spending it on certificates and machines rather than on learning to run a business.
Now is the time to change your course. Find ways to spend more time and money in learning how to be a great business owner and great marketer. You will likely find that your income increases and you have more time to spend with your family and friends.
About the Author:
Author Vito La Fata is a business coach who is an expert in the area of marketing fitness. If you would like more information about make more money in fitness, visit his site for more information.
No comments:
Post a Comment