The reputation which the Millennial generation has is that they are people who give back to their communities not only by means of shelling out money but also by getting involved and "roughing it up". It is no surprise then why they work not just for the money. Aiming to make a difference, generation Y perseveres to get involved in meaningful work. This is realized by seeking out and getting involved in corporate workplace giving programs.
This next generation of employees, being generation Y includes about 80 million of the Millennials. When the next decade approaches its end, they are those who will comprise about 50% of the workforce. The question is how can you entice them into becoming happy and productive employees while at the same time affect corporate philanthropy?
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
Inventiveness: It is but right that "hipster" as a term, was born together with the Millennials. This is the generation who likes being part of a trend and they are cool. Present them with old-fashioned corporate giving programs and they will think it is stale and outdated. Try to check out new and modern ideas wherein it enables the goals and strategies of your company can be realized another way. Create a more interesting workplace giving campaign by way of thinking beyond the conventional.
Utilize Technology: Most Millennials grew up with at least one computer in their home, so they are connected and have high standards for technology. Your workplace giving technology should be easy and quick to navigate.
An Offer of Range: Note that Millennials equate high value to "choices." Be sure you can offer a wide range in terms of the charitable choices which also include causes that are highly relevant for them to champion. It is sure that this generation relates to having options.
Communication-Centered: For Millennials it is important that they have access to a number of information and are able to share it. Therefore come up with workplace giving programs enabling workers to connect, suggest and impart what they can. Keep their network updated and enable them to share goals and achievements with colleagues.
An Emphasis on Volunteerism: One more thing Millennials need to know is that they are making a difference. They are most likely to get involved in face-to-face voluntary opportunities than give money to charity as revealed by research. To lead and create a mark in history is what they aim for therefore give emphasis on volunteer opportunities for them to stand out.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
This next generation of employees, being generation Y includes about 80 million of the Millennials. When the next decade approaches its end, they are those who will comprise about 50% of the workforce. The question is how can you entice them into becoming happy and productive employees while at the same time affect corporate philanthropy?
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
Inventiveness: It is but right that "hipster" as a term, was born together with the Millennials. This is the generation who likes being part of a trend and they are cool. Present them with old-fashioned corporate giving programs and they will think it is stale and outdated. Try to check out new and modern ideas wherein it enables the goals and strategies of your company can be realized another way. Create a more interesting workplace giving campaign by way of thinking beyond the conventional.
Utilize Technology: Most Millennials grew up with at least one computer in their home, so they are connected and have high standards for technology. Your workplace giving technology should be easy and quick to navigate.
An Offer of Range: Note that Millennials equate high value to "choices." Be sure you can offer a wide range in terms of the charitable choices which also include causes that are highly relevant for them to champion. It is sure that this generation relates to having options.
Communication-Centered: For Millennials it is important that they have access to a number of information and are able to share it. Therefore come up with workplace giving programs enabling workers to connect, suggest and impart what they can. Keep their network updated and enable them to share goals and achievements with colleagues.
An Emphasis on Volunteerism: One more thing Millennials need to know is that they are making a difference. They are most likely to get involved in face-to-face voluntary opportunities than give money to charity as revealed by research. To lead and create a mark in history is what they aim for therefore give emphasis on volunteer opportunities for them to stand out.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
About the Author:
Sebastian Troup likes writing about corporate social responsibilities. For more information about philanthropic solutions for businesses and non profit organizations, or to find competitive advantage of corporate philantrophy, please visit the Truist.com website now.
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