How Philanthropy Benefits Your Business

By Sebastian Troup


Helping others feels great, and that's a simple fact. When your staff is participating in a company giving initiative, your employees not only help others, but they enjoy some concrete benefits, as well. Helping not only showcases that your employees are community role models, but knowing you have helped someone makes the giver happier, and employees enjoy that renewed feeling of being purposeful. All of this leads to a more positive workplace environment.

Company volunteer activities are great team-building experiences. When you host a social event in your office, this can be fun, but it's still stuck in that workplace environment. Team building can be extremely effective when you get away from the office and work together on something that is not work related. This provides employees with a chance to get to know one another in a different environment, away from the workplace persona. This helps employees and managers better relate to each and even creates lasting bonds that improve the vibe in the workplace.

A great way to get employees excited about volunteering is to schedule an event that allows workers to enjoy the great outdoors. There are hundreds of studies that show the positive effects of spending time outside, and going outdoors to volunteer is a great option that will mix things up a bit and provide a change of scenery. This might seem like a small detail, but it will have a huge effect on your workplace morale. Employees will return to the office energized after spending a little time in the sunshine.

Workplace giving sends a powerful message, and not just to the local or global community. Employees feel a strong sense of pride working for a company that includes philanthropy as one of its corporate goals. The results of corporate giving include many positive effects including higher retention rates and higher productivity, and all of this improves your profits.

Philanthropy is good for business. When your company makes it a point to help others, then the company helps itself as well. Consumers have a much higher impression of your business when they know that the company takes part in philanthropic activities. When the community sees that you care, this builds a strong bond and promotes a positive environment for your business. The company with employees and management that cares will always carve an easier path than one concerned only with the bottom line.

The best way to build excitement about your corporate giving program is to make a conscious effort to spread the word. Get on social media and highlight what your employees are doing and why. Not only will this get the word out among the community, it will generate positive support among the employees.




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