Should You Start Using Video For Leadership Executive Coaching?

By Joshua Nelson


Few would have predicted how dominant video was going to become in the commercial landscape. This is particularly true when it comes to leadership executive coaching, an area once considered the domain of presentation slides. Granted, the utilization of video in training has partly been driven by the growing population of millennials within the workplace. Even so, there are more significant reasons why you too should consider it:

Can Accommodate Many Styles of Learning: This often proves easier said than done when training involves the use of text-based material. And while video is primarily visual, you can actually blend in multiple methods of content delivery in the same clip. Coupled with the flexibility that allows people to learn at their own pace, this can greatly improve comprehension levels among the audience.

Make Remote Learning Easier: Getting everyone involved in a training event can be quite the headache, particularly if your workforce is dispersed geographically. This only gets more difficult when you add remote expertise into the equation. You'll however be surprised to learn that video is perfectly suited for such scenarios. Besides making it easier to distribute learning material, it can also eliminate the headache of involving outside professionals in your programs.

More Engaging: The last few years have seen video emerge as the most preferred way to consume information across all circles. This explains why search engines now place more emphasis on visual content, and maybe it's time you did the same. Besides offering a richer experience, the medium also does a better job at engaging the audience. This translates to more attentiveness on their part, as well as a higher retention rate.

Cost-effective: Once they're uploaded onto an online platform, your videos will be accessible to your employees from anywhere, and at any time. This creates the possibility of scheduling training to take place outside business hours. The cost benefits realized here will be further compounded by the long-lasting nature of video content. Unlike text, this medium doesn't deteriorate over time. You'll therefore be able to re-use the material endlessly in future.

Versatile: Considering the fact that video can be produced in many different styles, it's hard to think of a concept that can't fit within the medium. It's just this kind of versatility that you could use to cover the scope of training throughout your organization. It will also help you take control of your programs by customizing content in accordance with your culture.

Provides More Insights: Video will greatly enhance your ability to study your audience in detail. This is partly thanks to the availability of the relevant tools, but what makes the biggest difference is the measurable nature of the medium. In other words, video can be dissected to yield metrics related to attendance and engagement levels, the same of which can't be said of text.

There is no doubt that video has become a powerful medium for workplace training. Its worth stressing that the utilization of this medium shouldn't be driven merely by the need to complement for whatever you're currently using. Instead, it should be about leveraging the full power of video to enrich the learning experience for everyone.




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